The Chiliz Group, the largest blockchain sports and entertainment provider in the world, has confirmed the purchase of a 51 percent ownership in OG Esports. The strategic initiative is a milestone to both companies, reuniting OG with its original management and placing the legendary esports brand on a faster worldwide trajectory of global expansion by leveraging blockchain-based fan interaction.
The decision to acquire was announced in Madrid, Spain, on September 16, 2025, and is part of Chiliz acquiring coverage of esports more broadly, and demonstrating the next chapter of the fan economy via Web3 technologies.
OG Esports’ Legacy and Global Influence
OG Esports is the most adorned organization in the history of competitive gaming, having been established in 2015 by two legendary players of Dota 2, Johan “n0tail” Sundstein and Sebastian “Ceb” Debs. It turned out to be the first team to become The International champions two times in a row which made the team one of the esports legends.
Over time, OG has diversified beyond Dota 2 to include such huge titles like Counter-Strike, Honor of Kings, and Mobile Legends: Bang Bang. In addition to the success on the competitive front, OG has developed a unique fan-first culture that is anchored on transparency, community engagement, and innovation.
Leadership Changes Signal a Strategic Reset
In the process, Xavier Oswald, a former co-founder and shareholder with OG, has been made Chief Executive Officer. Oswald will guide the next stage of development of the organization, which is connected with the size of operations, commercial growth, and increased involvement of fans.
In the meantime, Johan Sundstein, also known as n0tail, and Sebastian Debs, also known as Ceb, the two original founders of OG, will be leading a new strategic venture that will bring together the competitive underpinnings of the team. Their project is designed to enhance both the long-term sport performance of OG and they are still driving innovation at the esports intersection with Web3.
Socios.com and the Evolution of the $OG Fan Token
One of the main pillars of the acquisition is the increased role of Socios.com that is going to be the sole wallet and engagement platform of the $OG Fan Token. Released in 2020, $OG has become one of the most successful digital fan assets in the history of esports.
The token has recently become the first esports Fan Token to pass a $100 million market capitalization. Through $OG, fans have been able to engage in voting programs, vote in VIP experiences, get access to special merchandise, and communicate directly with the team.
In the hands of Chiliz, $OG will serve as a model of blockchain-based fan utility. It is anticipated that in the future, integrations of tickets, merchandise, digital content, and real-world rewards will be included, and revenue-based systems, like token buybacks.
Expanding OG’s Global Footprint
Through the support of the Chiliz Group, OG Esports will have an access to the network of over 80 sports properties across the world. This coverage will help OG to grow to new markets, appeal to more audiences, and open new business opportunities.
The agreement also enhances the financial capacity of OG which enables the organization to invest sustainably in players, infrastructure and long term innovation. To Chiliz, acquisition makes OG a real-world case on the future of Fan Tokens and community-driven digital economies.
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